Marialuisa Saviano, PhD, is associate professor of business management at the University of Salerno, Italy, where she teaches courses of pharmacy management, business management, service marketing, and healthcare marketing. She is Vice Director of the Pharma_nomics Interdepartmental Research Centre and a Member of the Board of Directors of the S.I.Mas. She is also: President of the ASVSA, Association for research on Viable Systems, Vice President of the IASS, Italian Association for Sustainability Science, Faculty Member of PhD Courses in Marketing & Communication at the University of Salerno. She has participated in several researches and studies contributing to the development of the Viable Systems Approach (VSA). Her main research interests include the Viable Systems Approach (VSA), Service & Retail Marketing, Healthcare and Pharmacy Management, Sustainability and Cultural Heritage Management. She has published several books and articles in national and international journals, among which the European Management Journal , Managing Service Quality, Journal of Service Management , Sinergie, Italian Journal of Management, Service Science Informs, Journal of Business Market Management, Australasian Marketing Journal, World Wide Web Journal. She received two Best Paper Awards (at the 2011 Naples Forum on Service Conference and at the 2012 XXIV Sinergie Annual Conference). She was also finalist at the 2012/2013 Emerald/EMRBI Business Research Award for Emerging Researchers. She can be contacted at This email address is being protected from spambots. You need JavaScript enabled to view it..

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