Alberto Marino is full professor of Economics and Management of firms and of Marketing at University of Bergamo and associate professor at Bocconi University. He is also Coordinator and professor of Strategic Marketing and Management Ph.D. Programs and professor in various important Masters, including that at Management Department of Bergamo University with specific seniority. He is Chief Executive for Systemic and Disruptive Projects & Programs in International Foundations. His primary research interests refer to: Advanced Systemic Business & Marketing; Disruptive impacts of big “Acrossers” into the outstanding firms and Organizations; Systemic valuing of firms and Brands; Shifting from Consumers to Persumers in BtoC; From mixes to Bunches and other “B” into outstanding and leader firms; Innovation in cultural fields. His Research Projects & Programs are connected to Disruptive & Systemic approaches to value co-creation in various sectors in the light of complex and Dynamic Systems and of new paradigms deriving from “new Ages” also related to centrality of Persons and Human aspects in advanced Systemic Marketing and Management. He also has interest in Projects related to: Innovative and Disruptive “B” in Advanced Systemic Marketing & Management; Brand-Persumer and Persumer-Brand as new constructs, etc. He focused and directed other Research Programs like: “Values for Values” exchange in New Economy; Innovative and disruptive Marketing and Management models; Market success Systemic Models; Market Management Systems, also based on PIMS and at ISTUD Advisorship with Prof. Buzzell (Harvard University), etc. In 2005 he proposed “Systemic Marketing” neologism and related innovative book. He is the author of more than 50 publications, including papers in relevant Journals and for primary Conferences. This email address is being protected from spambots. You need JavaScript enabled to view it..

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